To our readers:
"Add Your Knowledge" is a chance to provide your point of view on the medical science presented in these articles, whether on the basis of your clinical experience or on your interest in the area. Your comments may be edited for space.

Mark Bloom
Editor-in-Chief

Monday, February 12, 2007

MedPage Today® Introduces "Add Your Knowledge^™," a Reader Collaboration Feature on All MedPageToday.com Articles

LITTLE FALLS, NJ - MedPage Today, the innovative source of medical news that provides real-time coverage and continuing medical education credit to physicians and other clinicians, has introduced Add Your Knowledge, a new feature on its website: www.MedPageToday.com.

Taking medical news communications to a new level, Add Your Knowledge allows readers to use their expertise in medicine and healthcare to:

• Offer clarification on one or more points in individual news items
• Add insights on the medical developments
• Submit an instant update to the medical news
• Provide an additional perspective on the events as they unfold

Accessible from every MedPage Today article, Add Your Knowledge allows all MedPage Today readers to post feedback or submit updates in response to any of the daily articles. This new feature is designed to fully engage readers in all of the site's news and educational content, and stimulates a collaborative experience in information exchange and learning.

"Principles of adult learning tell us that the impact of education and knowledge retention increases when the learner is a fully engaged and active participant," said Robert Stern, President and CEO of MedPage Today. "With Add Your Knowledge, all MedPage Today readers can contribute to the learning process as well as benefit from each other's knowledge and unique experiences as they relate to each article we present."

All visitors to www.MedPageToday.com can access Add Your Knowledge to share their insights on the information presented with the goal of creating a dynamic learning environment and educational resource.

To begin, the reader simply clicks on the Add Your Knowledge icon that appears at the top of every news article. In the space provided, participants can add a comment on the story, share their first-hand clinical experience or background about the topic, provide clarification or an update on the content, or ask a question--as long as it adds to the discussion. Note that all readers can review all of the posted news articles, plus the reader contributions, but only those who are logged in with a free MedPage Today subscription may submit posts.

"Our goal at MedPage Today is to help each clinician better understand the news by providing timely reporting and analysis that puts complex information into context," Stern continued. "Add Your Knowledge furthers this goal by creating a dynamic knowledge exchange forum that can benefit all of our readers."